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Time Warner has made an investment in Gaia Online, a virtual world and social community for teenagers. The investment was for an undisclosed amount.
Gaia gets 3 million unique visitors per month, most of them teenagers who spend an average of more than two hours on the site, according to the company, writes The New York Post.
Sony Pictures announced an investment in Gaia last month. The move follows the trend of media companies investing in virtual online worlds. Disney purchased the children’s virtual world Club Penguin last year for a reported $350 million, while Viacom’s MTV Networks developed a virtual world for shows like The Hills and Laguna Beach.
As part of the deal, Gaia will offer rentals of some of Time Warner’s older films for on-demand viewing for $1.99 each. The virtual world is also offering free and pay video content from Sony Pictures.
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