Today marks the launch of OK! magazine in Turkey.
“OK! brings its unique mix of respectful and exclusive coverage of leading local and international celebrities to the Turkish readers for the first time,” said Operations Director Christian Toksvig of Northern & Shell.
The University Network, which reaches over 200 college campuses, has tapped NBCU to provide content and serve ads to its audience.
The effort, dubbed “NBC on Campus,” arrives in tangent with NBCU’s first digital up-front presentation. Its relationship with The University Network will avail the college audience to advertisers, in addition to the digital holdings proffered at the up-front.
TargetSpot has signed on six more online radio broadcasters - representing some 60 stations - and will sell them ads that run in their streaming audio; five of the six are terrestrial broadcasters and one is a Facebook audio app, writes MediaPost.
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Warner Bros. has signed a deal to provide content, from its upcoming films, for National CineMedia’s FirstLook pre-show entertainment packages, which are shown on some 13,500 U.S. screens.
Ms. magazine has chosen not to run a full-page advertisement submitted by the American Jewish Congress, and in doing so, has brought down the wrath of the Congress.
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In-house search engine marketers (SEMs) are receiving healthy salaries, but those in the mid-to-high $100K to the $200K range usually go to those with 5-7 years’ experience, according to a new survey from the Search Engine Marketing Professional Organization (SEMPO), writes MarketingCharts.
Harry & David Holdings has acquired breakfast foods cataloger Wolferman’s from Williams Foods for an undisclosed amount.
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Oprah Winfrey and Discovery Communications are teaming to create OWN, the Oprah Winfrey Network, a cable channel that will debut in 2009.
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Writers Guild of America West president Patric Verrone has said that he does not plan to grant the Academy Awards a waiver; without such a waiver, the Screen Actors Guild membership may opt to skip the Oscars as it did for the Golden Globes, not wanting to cross a picket line.
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December same-store sales growth weakened to 0.2 percent from the prior month and the prior year for about 50 retailers reporting monthly results (pdf), TNS Retail Forward reported last week (via MarketingCharts).
So sue me When the going gets tough, national political candidates seem to be approving their TV campaigns over their online campaigns. While online is set to experience a good bit of growth this election season, the gross spend increase on the internet is shaping to again be the tail of the dog. TV’s budget share may be slipping to just over half of the dollars spent, but with $3.03 dollars projected to be spent this season, the internet’s $73 million share is still a rounding error.
