Pepsi Reaches out to Gen Y Latinos
Pepsi is working with Kinetix Integrated on a multi-city, multi-event music and entertainment program that ties in to four major Hispanic award shows.
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Pepsi is working with Kinetix Integrated on a multi-city, multi-event music and entertainment program that ties in to four major Hispanic award shows.
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CMOs are upbeat about spend levels, saying they’ll be mostly holding steady or trending upward in 2008; however, many say they are frustrated and stymied by organizational culture, senior management mindsets, and insufficient budgets, according to the CMO Council’s annual Marketing Outlook survey, reports MarketingCharts.
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Layoffs at Warner Bros. were fewer than expected. The company let go about three dozen employees.
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Adspace Networks, Inc., operator of in-mall digital video advertising networks, has announced that one of the nation’s largest owners and operators of malls, CBL & Associates Properties, Inc., will expand its installation of Adspace digital displays to 67 CBL mall properties across the country.
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In its seventh season opening, the ratings behemoth American Idol felt the ground shift beneath its feet the tiniest bit.
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NBC has held an upfront of sorts, for its digital out-of-home network, inviting 200-plus media and advertising executives to the studio home of Saturday Night Live to announce some new digital media platforms.
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Recession fears and the writers strike could adversely affect sales and earnings for big media this year. Even the highly competitive presidential race may not be enough to shore up media stocks.
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The
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Yahoo Sites continued to reign among U.S. web properties, followed closely by Google Sites, as traffic to retail, shipping and weather sites increased in December, at the height of the holiday season, according to a monthly analysis by comScore’s Media Metrix service, reports MarketingCharts.
In 2007, every dollar that membership organizations spent on direct marketing yielded a return of $14.47 - a figure that is only going to rise through 2012, according to the newly released Direct Marketing Association (DMA) report, “Direct Marketing Facts & Figures in the Nonprofit Sector.”
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