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Adspace Networks, Inc., operator of in-mall digital video advertising networks, has announced that one of the nation’s largest owners and operators of malls, CBL & Associates Properties, Inc., will expand its installation of Adspace digital displays to 67 CBL mall properties across the country.
The move is an expansion of a partnership inked in April 2007, which resulted in the implementation of the Adspace Mall Network in 12 CBL properties, according to Adspace.
Adspace currently has 190 malls under contract and is already installed in 102 malls.
A key feature of the Adspace Mall Network is the “Today’s Top Ten” programming, which showcases a mall’s top 10 sales items each week. The program allows the mall’s retailers to compete to be featured on the screens by submitting their best deals including original prices and total savings. Adspace then chooses the 10 best deals and produces a free 12-second spot, for each, and incorporates the ten spots into its six-minute loop of content and advertising.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
