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NBC has held an upfront of sorts, for its digital out-of-home network, inviting 200-plus media and advertising executives to the studio home of Saturday Night Live to announce some new digital media platforms.
With the addition of fitness centers and college campuses, NBC’s out-of-home network, NBC Everywhere, now includes nine nontraditional digital platforms that carry NBC content and are available for advertiser messages, writes Mediaweek.
New deals include one with IdeaCast, through which NBC will provide content to 900 fitness centers nationwide, and another with University Network, which will allow NBC content to be shown on 181 campuses.
Also discussed during the presentation was the FuelCast Network, powered by NBC, which involves digital screens at 480 gas stations around the country. A digital screen at the pump is activated when gas begins to be pumped, and NBC content is mixed with ad messages.
Other NBC out-of-home venues include NBC in Taxi, NBC@Times Square, NBC@Supermarkets, NBC@The Game and NBC@School-Channel One.
NBC Everywhere will register 3 billion impressions in 2008, according to Mark French, senior vice president and general manager of NBC Everywhere (via TV Week).
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