Nat Geo Takes Green Guide Quarterly
National Geographic is making its Green Guide a quarterly publication set to debut March 4. The move follows last year’s acquisition of Greenguide.com.
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National Geographic is making its Green Guide a quarterly publication set to debut March 4. The move follows last year’s acquisition of Greenguide.com.
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Auto, technology and shelter-related categories kept magazine ad pages flat for the year and for the fourth quarter.
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The Directors Guild of America has reached a tentative agreement with the Association of Motion Picture and Television Producers.
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NBC Universal chief Jeff Zucker is considering scrapping its May upfront presentations in the face of the writers strike that is causing so much uncertainty in the television industry.
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A survey of more than 1,000 Americans aged 18-49 found that about 35 percent of Americans have changed their media consumption habits as a result of the writers strike, and 27 percent are watching less network TV.
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McDonald’s has agreed to stop offering Happy Meals as rewards for children with good grades in elementary schools in Seminole County, Fla., and will no longer include advertisements for the promotion on the jackets of report cards.
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Two years after appointing the ZenithOptimedia network (part of Publicis Groupe) as its media planning and buying partner in over 15 European countries, L’Oreal Group has extended the partnership to include its media buying business in France, previously handled in-house by L’Oreal Media.
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Noory George Noory, who hosts the most listened to overnight radio program in North America (per Arbitron) has renewed his long-term contract with Premiere Radio Networks.
More than three in ten mobile users - some 78 million U.S. consumers - saw or heard advertising on their mobile phones in the fourth quarter of 2007, according to a study by Gfk/NOP Research conducted for mobile entertainment community Limbo, writes MarketingCharts.
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