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A survey of more than 1,000 Americans aged 18-49 found that about 35 percent of Americans have changed their media consumption habits as a result of the writers strike, and 27 percent are watching less network TV.
The survey, from consultancy firm Interpret, also found that nearly all Americans - 94 percent - are aware of the strike, and more than half - 55 percent - are aware of the issues involved, writes WorldScreen.com.
Nearly half of Americans - 46 percent - said that if the networks replace first-run series with reality shows and repeats, their TV viewing behavior would change.
“As top shows disappear from prime time, viewers may go back and view critically-lauded TV series they missed the first time around, play more video games or watch more movies on DVD,” said Michael Dowling, CEO of Interpret. “Interpret’s past research has demonstrated that consumers’ media habits are already splintered, and the strike is accelerating those changes.”
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
