CBS Outernet, a provider of in-store media networks and advertising in grocery stores nationwide, and Ripple, an interactive network of screens located in community gathering places, today announced a partnership that creates an out-of-home advertising network reaching more than 100 million viewers every month.
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Johnson & Johnson has chosen Vidal Partnership - which claims to be the largest independent Hispanic marketing agency in the country - and La Comunidad to handle its U.S. Hispanic business, following an extensive review.
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In a move designed to improve the profitability of magazine sales at its stores, Wal-Mart has cut more than 1,000 magazines from its list of eligible titles.
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The editor of the Los Angeles Times, James E. O’Shea, has been ousted by publisher David D. Hiller for resisting newsroom budget cuts.
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Perennial leader MySpace.com is again atop the rankings of U.S. social-networking sites, with 60.1 million visitors in December, up from November’s 57.4 million unique visitors and 55.3 million a year earlier, according to custom lists compiled by Nielsen Online, reports MarketingCharts.
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Some 46.1 million mobile data users in the U.S. used mobile search functions in the third quarter of 2007, according to a Nielsen Company report examining the mobile search behavior of wireless subscribers, reports MarketingCharts.
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More than 197 billion pages containing 257 billion consumer offers representing over $320 billion in consumer incentives were delivered through free-standing insert (FSI) coupons in Sunday newspapers during 2007, according to a new report, writes MarketingCharts.
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