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CBS Outernet, a provider of in-store media networks and advertising in grocery stores nationwide, and Ripple, an interactive network of screens located in community gathering places, today announced a partnership that creates an out-of-home advertising network reaching more than 100 million viewers every month.
CBS Outernet is currently installed in over 1,400 stores, including Albertsons, Acme, Shaw’s, Jewel, SaveMart, Pathmark, Price Chopper, Big Y and Ukrop’s, reaching approximately 78 million shoppers each month.
The partnership with Ripple gives CBS Outernet the ability to offer national advertisers the opportunity to target consumers via Ripple’s rapidly growing network of screens that feature community-specific and demographically-tailored lifestyle content from CBS, The New York Times, E Entertainment and Yahoo, and others.
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