»
Some 46.1 million mobile data users in the U.S. used mobile search functions in the third quarter of 2007, according to a Nielsen Company report examining the mobile search behavior of wireless subscribers, reports MarketingCharts.
More than 5,700 mobile search users who use at least one mobile data service were surveyed for the Nielsen Mobile report.
Among the findings (see chart):
“As more mobile users turn to their phone for the answers they need, mobile search has quickly escalated as a critical part of the mobile media and advertising landscape,” said Kanishka Agarwal, VP of Mobile Media for Nielsen Mobile.
“Knowing how mobile searchers find information - and what they’re looking for - will help us intelligently engage with consumers through mobile search.”
From a demographic perspective, Nielsen reports that among mobile data users…
About the report: Conducted by Nielsen Mobile, the Mobile Search Report sizes and characterizes the mobile search user market, examines the methods people use to search, compares usage across individual search providers and identifies the objectives people have when searching for information over their mobile phone.
The Media Ratings Council has created a “code of conduct” requiring that ratings companies get accreditation before introducing a new currency into the marketplace; the MRC has asked for, and received, approval from the U.S. Dept. of Justice for the…
Harvard alumni magazine 02138, launched in 2006, has been purchased by Manhattan Media, which plans to create a social network surrounding the title and then duplicate the operation for other Ivy League schools. The magazine is mailed free to about…
Apple’s iPhone on the whole lives up to the hype according to its users, who tend to be satisfied with their shiny new gadget - some even say it’s displacing their laptops - though many also carry a second phone,…
NBCU produces nearly 100 health video clips per week across its various networks, local stations and web properties. Now, the network plans to package and distribute them across a network of niche websites.
The new Digital Health Network will include…
The Christian Science Monitor is considering a weekly edition; the long-term goal may be to phase out the daily edition of the newspaper.
According to managing publisher Jonathan Wells, the newspaper is “actively investigating a range of formats and frequency…
The vast majority of Boomers say it is important that their physician have specialized training in dealing with older patients (see table), but a majority say they cannot find such a doctor, according to the first annual Senior Health Index…
