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In a move designed to improve the profitability of magazine sales at its stores, Wal-Mart has cut more than 1,000 magazines from its list of eligible titles.
Axed titles include Home and Metropolitan Home from Hachette Filipacchi and Time Inc.’s SI Kids, along with many annual and special-interest titles, writes Mediaweek.
Some titles that were taken from the eligibility list were those that had not been sold at Wal-Mart in some time, such as The Economist, and others, like Child, that no longer exist.
The dropped magazines account for about 2 percent of Wal-Mart’s magazine sales. Wal-Mart accounts for about 15 to 17 percent of U.S. retail magazine sales.
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