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Clear Channel Outdoor’s Spectacolor division today announced the launch of full motion video and sound billboards at Las Vegas’ Miracle Mile Shops.
Over 15,000 square feet of digital advertising space is available at this shopping and entertainment destination.
Spectacolor expanded onto the Miracle Mile Shops as a result of advertiser demand for its existing properties at Fashion Show Mall, which boasts the largest LED video billboard in Las Vegas, according to the company.
National advertisers including Coca-Cola, Apple, General Motors, Samsung, LG, Nikon and Puma have already signed for the space.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
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CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
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Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
