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User-generated video (UGV) scored 22.4 billion views in 2007, up 70 percent over 2006’s 13.2 billion views, thanks in part to the growing presence of semi-professional and professional content within UGV environments, according to an AccuStream iMedia Research report, writes MarketingCharts.
(See chart of UGV market size and growth, 2005-2008.)
YouTube partner channels, for example, accounted for 10.6 percent of cumulative site views generated over the past year, the “UGV 2005 - 2008: Mania Meets Mainstream” report finds.
Moreover, semi-professional content grabbed a 47.5 percent total share on MySpace TV, and the Screen Bites category on Crackle.com generated a 17.5 percent cumulative share of total views.
Among other top-line findings:
Casting out to the entire market segment, a total of 1.68 million non-exclusive videos were added to UGV libraries in 2007 (net of removed, retired videos) that generated views, became part of library rotation and were accessible to users, averaging 9,538 views each.
Almost 20 percent of total views generated in 2007 were delivered by videos published in 2006 or before.
“With few exceptions, UGV sites large and small deftly rotated previously released videos into featured areas, introducing them to new audiences, re-introducing them to buffs, helping sustain forward view momentum while curating the latest library videos,” said Paul A. Palumbo, research director at AccuStream.
Yahoo Video was one of the exceptions, opting to focus almost exclusively on videos published in 2007.
About the study: The report contains UGV library usage trends by month, year, content category, site and brand, covering AOLUncut, Broadcaster.com, Crackle.com, Ebaumsworld, LiveDigital, Metacafe, MySpace TV, Revver.com, Vsocial.com, VEOH.com, Yahoo Video and YouTube, among others.
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