NBC to Eliminate Most Pilots
NBC is all but eliminating its reliance on pilots of new series as a way to cut costs in response to the writers strike and the economic slowdown.
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NBC is all but eliminating its reliance on pilots of new series as a way to cut costs in response to the writers strike and the economic slowdown.
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Quattro Wireless has launched GetMobile, a dashboard designed help media buyers and publishers transition to the mobile web.
Last.fm, the social media site acquired by CBS last spring, announced today that users can now play any song from the Big Four record labels and 150,000 indie labels and artists for free, up to three times, according to Wired.com.
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Metro International, the European parent company of the Metro dailies in New York, Boston and Philadelphia is said to be exploring a sale of U.S. holdings.
Ah, nuts... CBS’s Jericho is debuting on NBCU-owned Sci Fi Channel beginning Feb. 11 with a four-hour marathon from 7 p.m. - 11 p.m.
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For health information, women turn to the internet more than to friends, family or significant others - and second only to consulting physicians - according to comScore; moreover, 85 percent of online women have researched women’s health issues, including 63 percent who’ve researched birth-control options, reports MarketingCharts.
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Arbitron Inc. today announced that Entercom, one of the five largest radio groups in the U.S., has signed a multi-year contract for Portable People Meter radio ratings services.
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The U.S. online advertising market will reach $50.3 billion in revenue by 2011, more than doubling 2007 levels and growing 24 percent annually (CAGR), as brands increase their online ad spend and publishers improve ad targeting, inventory and yield management, according to the Yankee Group, writes MarketingCharts.
December saw the eighth straight month of revenue drops for radio, with a 5 percent slip compared to the same month in 2006.
Old school Traditional media are the preferred outlet for the presidential candidates’ ad dollars, according to a new report by Borrell.
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One million digital radio receivers were sold in the U.K. in the fourth quarter, bringing total digital radio receiver sales near the 6.5 million mark.
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Republican Mitt Romney and Democrat John Edwards are the leading advertisers in advance of the South Carolina presidential primaries, together accounting for 9,345 TV spots (nearly half of the total), according to data from The Nielsen Company, reports MarketingCharts.
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Following the lead of the Directors Guild of America, and under cover of a press blackout, the WGA met informally with producers and decided to drop their demands for reality TV and animation jurisdiction.
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Google and France-based Publicis have announced an agreement to “expand in the […] digital advertising market” together, reports Reuters (via MarketingVox).
