Fourth quarter profits for L’Oreal SA, the world’s biggest maker of cosmetics, climb 6.6 percent to $6.5 billion on increased sales of skin creams in Asia and Eastern Europe, new perfume launches and the rebuilding of distribution in the U.S.
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American Eagle Outfitters is launching a brand, targeted toward children ages two to 10, that will sell trendy, high-quality clothing and accessories.
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Bonnier Corp. has signed on for the Audit Bureau of Circulation’s Rapid Report for its four biggest titles: Parenting, Popular Science, Field & Stream and Outdoor Life.
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NBC has managed to hold relatively steady against the return of American Idol this mid-season, using a revamped Tuesday and Wednesday night schedule to hold a lead against ABC, CBS and the CW.
Three weekly papers in Chicago will cease publication next week due to cost-cutting measures at Sun-Times Media Group.
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The only way for people to keep up with the deluge of media options is to multitask - and that’s just what has happened, according to BIGresearch’s 11th Simultaneous Media Survey (SIMM 11), which found the level of simultaneous media usage has increased from SIMM 10 (July ‘07), reports MarketingCharts.
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Eight in 10 marketers cite email as the best-performing medium, ahead of search and display, according to Datran Media’s second annual survey of 2,000 online marketing professionals conducted in December ‘07, writes MarketingCharts.
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After Broadway strike ended, the Broadway musical Legally Blonde launched a tissue pack campaign to bring customers back to the seats.
The Weather Channel, which according to Nielsen Mobile is one of the top mobile internet destinations, is tweaking its mobile site.
InfoUSA has agreed to acquire Direct Media, a list brokerage, management, analytics, database marketing and data processing company for the b-to-b and consumer markets.
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The WGA and the Hollywood producers are into their third day of informal peace talks and, while both sides have observed a press blackout, reports have trickled out that the talks have been productive.
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CSTV.com, an interactive collegiate sports media service and division of CBS Sports, today announced a deal with USA Today, making CSTV’s comprehensive, on-demand live sports library available on USAToday.com.
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Watchfire Digital Outdoor has installed three new 19mm digital billboards in Virginia. The billboards, purchased by Hey! Outdoor, each measure 14 feet x 25 feet.
Super Bowl XLII is not just about football, with the TV commercials to be shown during the game as much the subject of anticipation and speculation. No wonder, then, that in the past 20 years Super Bowl ads has translated into $1.84 billion of network sales, from over 200 different advertisers, according to TNS Media Intelligence.
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