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The Weather Channel Revamps Mobile Site

The Weather Channel, which according to Nielsen Mobile is one of the top mobile internet destinations, is tweaking its mobile site.

The redesign puts current conditions on the page header and moves the Pollen Forecast and Boat and Beach section to more prominent locations, writes MediaPost.

Ski conditions for popular resorts are also being added.

Related topics: TV Cable, Planning, Outdoor, Interactive...   

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AMC Makes Emmy History with Best-Series Nod

AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.

The show received the most nominations of all dramatic TV series. FX’s Damages also received a…

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‘Vogue’ Follows Fresh Young Models for Reality Web Series

Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…

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Mitchum Boosts Purchase Intent with Hanger Ads

Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.

This is the third time Mitchum has partnered with EcoHangers - a company…

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