»

Candidates Won’t Be Seen during Super Bowl

'No Super Bowl for you!'

Fox has said that it won’t sell Super Bowl spots to any presidential candidates - though no candidate has yet asked for a spot.

Murdoch Says WSJ.com to Remain Pay Service, After All

Much of the Wall Street Journal’s content will continue to come for a fee, Rupert Murdoch said at the World Economic Forum in Switzerland.

Advertiser Sues Imus for $4 Million

An advertiser on Don Imus’s radio show is suing the host and his former bosses at CBS Radio for more than $4 million.

Related topics: Radio...    email this    permanent link

Nielsen: Boston’s Ratings Problems Bigger than We Thought

Recently, Nielsen has reported two glitches in its A/P (active/passive) encoding system. Now, the company has discovered that one of the problems with its meters - which failed to properly credit viewing for three Patriots games simulcast on Boston’s WCVB and ESPN - is more widespread than initially thought.

FCC Approves Clear Channel Deal

The FCC said the proposed buyout of Clear Channel Communications by a private equity consortium led by Bain Capital and Thomas H. Lee Partners would improve competition in the market, and approved the deal.

Sheryl Crow to Take over Sirius Channel 18

Grammy winning artist Sheryl Crow is taking over Sirius Satellite Radio’s The Spectrum (channel 18) for five days beginning February 4.

Related topics: Planning, Radio...    email this    permanent link

Senior Marketers: Little Confidence in Ability to Track Multichannel Campaigns

More than half of senior-level marketers say they are only “somewhat confident” or “not confident at all” in their organization’s ability to track campaigns across multiple channels in real-time (see chart), and only 19 percent say they can make campaign changes in less than 24 hours, according to a new study, reports MarketingCharts.

advertisement
MARKETING JOBS
advertisement