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An advertiser on Don Imus’s radio show is suing the host and his former bosses at CBS Radio for more than $4 million.
The lawsuit, from book publisher Flatsigned Press, claims that Imus insulted the book he was paid to promote, writes Reuters. According to the lawsuit, Imus laughed as he read the script that had been agreed-upon by the publisher and Imus, calling the ad “cheesy” and saying, “… these bastards have been waiting for [author Gerald Ford] to croak so they can unload” the books.
The publisher claims book sales plummeted by about $40,000 a day after the air of Imus’s remarks and that some bookstores refused to stock the book, writes TheCelebrityCafe.com.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
