Washington Post Co. Launches ‘The Root’
The Washington Post Company is launching an online magazine geared toward a black audience; Henry Louis Gates Jr. will act as the magazine’s editor.
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The Washington Post Company is launching an online magazine geared toward a black audience; Henry Louis Gates Jr. will act as the magazine’s editor.
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Gemstar TV Guide’s announced sale to Macrovision Corp. is battling for shareholder approval and may not go through, according to industry observers, writes Folio.
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Metro International is cutting staff at its New York, Boston and Philadelphia newspapers.
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Global advertising spending in measured media is expected to show 6.8 percent year-over-year gain, reaching $479 billion in 2008, compared with 2007’s 6.0 percent YOY increase, according to GroupM’s “This Year, Next Year” study, writes MarketingCharts.
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Nielsen is taking advantage of its 32,000-member strong HeyNielsen.com platform to track the popularity and appeal of various Super Bowl ads as they air.
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Clear Channel’s fourth quarter expense and staff reductions weren’t enough to offset continued weakness in the radio market, and the company has ordered budget cuts and a hiring freeze for the first quarter.
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Time magazine is disappointed in the results of its efforts to sign advertisers based on audience instead of circulation.
Kim Norris, president/CEO of the Out-of-Home Video Advertising Bureau, is stepping down from the post after nine months on the job.
A new survey shows that 80 percent of moms plan to watch the Super Bowl, with 60 percent tuning in simply for the ads - but most of those mothers don’t think the ads will be targeting them.
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Advertisers wishing to get in front of fans during future Super Bowl games have an opportunity beyond the traditional 30-second spot or overall NFL sponsorship - low-tech cupholder ads.
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Al Gore’s Current Media has filed for $100 million in an initial public offering of class A common stock.
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The president and chief executive of the struggling Sears Holding Corp., Aylwin Lewis, will step down this week, as the company announces it has entered a “new phase of evolution” as a multichannel retailer.
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Average monthly unique audience figures for newspaper websites grew by more than 3.6 million in 2007, a record year for the industry and an increase of more than 6 percent over 2006 numbers, according to the Newspaper Association of America (NAA), writes MarketingCharts.
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NBC chief Jeff Zucker called mobile content opportunities “not that important,” during the World Economic Forum in Switzerland on Friday.
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Some 158 million people will watch the Super Bowl on Feb. 3 and spend a total of $9.5 billion on Super Bowl-related merchandise - an average of $59.90 per person, up from last year’s $56.04 - according to the Retail Advertising and Marketing Association’s 2008 Super Bowl Consumer Intentions and Actions Survey, reports MarketingCharts.
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