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Nielsen is taking advantage of its 32,000-member strong HeyNielsen.com platform to track the popularity and appeal of various Super Bowl ads as they air.
After each commercial break throughout the game, which airs on Fox on Feb. 3, participants of the social networking platform will be asked to rate ads on a scale of 1 to 4, according to Adweek.
Panelists will also be asked to indicate how likely they are to use the advertisers’ products and services.
“The Hey Nielsen Super Bowl panel is essentially an online focus group that will provide our clients with immediate gut-level reactions to the ads,” said Nielsen svp, communications Karen Watson, in a statement.
Nielsen BuzzMetrics will monitor and analyze nearly 70 million blogs, message boards, online communities, video sharing sites and sport enthusiast forums to gauge online enthusiasm for the ads.
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