Collective Brands Seeks New Media Agency
Collective Brands, Inc. is conducting a closed search for a new media planning and buying agency for the Payless ShoeSource and Stride Rite units.
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Collective Brands, Inc. is conducting a closed search for a new media planning and buying agency for the Payless ShoeSource and Stride Rite units.
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Advertisers targeting African American consumers spent $2.3 billion in the last year, and they are spending more money on radio than on any other medium, according to Nielsen Monitor-Plus.
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Focus magazine, a small skateboarding title, hooked a media sponsorship with Activision, the publisher of the skateboarding video game Tony Hawk’s Proving Ground, and saw subscriptions to the magazine grow 10 percent since October of last year.
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Guerrilla marketing company JI Worldwide Inc. has announced the launch of its high definition napkin-based advertising program.
Reader’s Digest Canada is launching a new healthy lifestyle magazine in March, aimed at Canadian women aged 35 to 55.
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MediaVest plans to yank more than $100 million worth of prime time broadcast ads from the TV networks and move it to the big screen.
During a general meeting last week, Emap shareholders officially authorized the sale of the company’s consumer media and radio divisions to Heinrich Bauer Verlag KG for $2.3 billion.
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Close to three in five “Influentials” (57 percent) know many people who are at least very knowledgeable about vehicles (compared with just 18 percent of “Non-influentials” [see table]), and they talk about vehicles mostly to family (60 percent) and friends (58 percent), according to a Harris Interactive survey, reports MarketingCharts.
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Advertisers can expect an 84 percent improvement in recall rates for vanity 800 numbers vs. numeric phone numbers shown in visual media (TV, billboard, print) - and a much more significant 9-times higher recall rate in the case of audio (radio) ads, according to a recent study, writes MarketingCharts.
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ZenithOptimedia Direct is launching an infomercial division, with the belief that long-form TV advertising is poised for growth.
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The Wall Street Journal is leaving lower Manhattan to take up residence in News Corp.’s Midtown offices.
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LX.tv (life/style television), the broadband television network website, has been acquired by NBC Universal’s local media division.
A week of informal talks between striking writers and major studios has raised hopes that a new contract will soon be hammered out.
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