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Advertisers targeting African American consumers spent $2.3 billion in the last year, and they are spending more money on radio than on any other medium, according to Nielsen Monitor-Plus.
Advertisers targeting African Americans spent $805 million on radio - or 35 percent of total spending - on formats such as Urban, Black News/Talk, Gospel and Smooth Jazz, writes Mediaweek. They spent $600 million, or 26.2 percent of the total - on magazines such as Essence, American Legacy, King, Giant and XXL.
The fastest growing medium was national cable TV, which was up 14.5 percent to $593.1 million (25.8 percent of the total). Network TV pulled $193.3 million (8.4 percent of the total); syndication snared $102.4 million, or 4.5 percent of the total. (See table of ad spend by medium.)
Proctor & Gamble is the largest advertiser targeting African Americans, with $89.7 million in spending, followed by McDonald’s ($37.3 million) and Johnson & Johnson ($36.1 million). See table of top 25 advertisers, by spending.
Spending for the top 15 product categories across all media reached over $806 million, with Automotive the category alone accounting for $187.4 million. See table of top 15 categories.
The study, a first-ever for Nielsen Monitor-Plus, looked at 22,000 national, regional and local advertisers across more than 130 media vehicles. It covers the 12-month period from Oct. 1, 2006 to Sept. 30, 2007.
XM Satellite Radio will air extensive coverage of the 92nd running of the Indianapolis 500 in the days heading up to the May 25 race.
The Indianapolis 500 can be heard on the IndyCar Series Racing channel (XM channel 145)…
Ogden’s Herbs for Health magazine is being folded into big-sister publication the Herb Companion.
A reader survey revealed that the two publications had virtually identical purchasing habits, interests and demographics, said publisher and editorial director Bryan Welch (via Folio). The Herb…
Barnes & Noble is launching a guerilla marketing campaign as part of a larger effort to promote its how-to website, Quamut.com.
The site - which touts itself as the “go to how to” - offers professionally written info that answers how-to…
Fox will air fewer commercials than usual during two of its fall programs, dramas Fringe and Dollhouse. Each episode will run as many as 50 minutes of story, compared to standard dramas which average about 42 to 44 minutes.
The…
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently - and their new-media adoption patterns also vary, according to an analysis by BIGresearch, writes MarketingCharts.
“Understanding how media consumption behaviors…
For the sixth consecutive year, the number of millionaire households ($1MM+ net worth, not including primary residence) in the U.S. increased significantly, reaching some 9.9 million, according to TNS’s annual Affluent Market Research Program (AMRP), writes MarketingCharts.
The number of millionaire households…
