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‘Wall Street Journal’ Adds Sports Reporting, Moves Uptown

The Wall Street Journal is leaving lower Manhattan to take up residence in News Corp.’s Midtown offices.

Seven weeks after taking over the Journal, Rupert Murdoch is following through on his plans to integrate the paper with his media empire and to broaden its appeal, writes The New York Times.

In addition to moving uptown, the Wall Street Journal will likely be adding a sports page, possibly tucked into the Personal Journal, according to unnamed sources at the paper. Until now, the paper has covered the business of sports, but not the sports themselves.

Separately, the paper has announced that the editor of its new lifestyle magazine, Pursuits, will be Tina Gaudoin, editor of The Times Luxx, a similar magazine published by The Times of London (also owned by News Corp.), according to Forbes. Robert Frank, the longtime Journal reporter who wrote the book Richistan, was originally expected to be the first editor of the magazine.

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Katz Adds Lincoln Financial Media to Client List

Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.

Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.

Katz has also…

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‘Time’ Takes Top Magazine Slot for College Students

Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.

Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…

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Despite Belt-Tightening, Out-of-Home Still Shows Promise

Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.

Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…

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CNN Floats More Affordable Wire Service to Newspapers

CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…

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Icahn Snaps Up More Yahoo

Regulatory filings reveal that billionaire hedge-fund manager Carl Icahn bought nearly 7 million additional shares — about $67 million worth — of Yahoo.

The investor paid an average of $9.92 for each share over the course of three days, bringing…

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Online TV, Video & Phone Show Biggest Yearly Growth

Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…

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