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ZenithOptimedia Direct is launching an infomercial division, with the belief that long-form TV advertising is poised for growth.
The division, ZenithOptimedia Direct Long Form Group, will create and produce infomercials for clients, writes MediaPost.
Joe Shain, CEO of ZenithOptimedia Direct, says that big-brand advertisers, particularly those with a complex story, are increasingly looking for more TV time to explain the attributes of their products. “With the splintering of media, it’s making the half-hour unit costs more affordable,” he says. “With the loss of viewership on TV and the migration online, advertisers have the ability to produce their own programming.”
Upcoming infomercials produced at Zenith include one by a pharmaceutical company for an antidepressant drug, and another by Sharp for a new air filter.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
