Microsoft Signs Ad Deal with WSJ Digital Network
Microsoft has added The Wall Street Journal Digital Network to its list of advertising partners, according to a company release, writes MarketingVox.
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Microsoft has added The Wall Street Journal Digital Network to its list of advertising partners, according to a company release, writes MarketingVox.
Sirius Satellite Radio will hold its first ever Lesbian, Gay, Bisexual and Transgender presidential caucus on January 31, 2008 from 3:00 - 5:00 pm ET on The Michelangelo Signorile Show on Sirius OutQ.
MTV’s on-campus network is extending to some off-campus locations via deals with cable operators and telco TV providers.
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More than 85 percent of the world’s online population has used the internet to make a purchase - increasing the market for online shopping by 40 percent in the past two years - according to the latest Nielsen Global Online Survey on internet shopping habits, reports MarketingCharts.
On average, each consumer plans to spend $122.98 on Valentine’s Day (similar to last year’s $119.67) resulting in total Valentine’s Day spending to reach $17.02 billion*, according to the National Retail Federation’s 2008 Valentine’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch, MarketingCharts reports.
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Six Flags Theme Parks is launching a place-based media network to advertisers that will reach consumers via several different media channels within its 21 parks and online.
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Ryanair, the U.K.’s low-cost airline, is running an ad which has been banned by the Advertising Standards Authority. Ryanair says the banning of the ad is “absurd,” and plans to continue running the campaign.
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ESPN and Domino’s Pizza have teamed up for a series of 90-second advertorials that will play during the cable channel’s SportsCenter.
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Marketers that buy pay-per-click and pay-per-call ads on Superpages.com can also opt for inclusion into Marchex’s network of local online directories.
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Challenge to the Super Bowl? While broadcast networks have thrown in the towel when it comes to programming against the Super Bowl, most often airing repeats or rerun theatrical movies, cable nets have chosen to air specials this year.
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It would seem that without their writers, Jon Stewart and Stephen Colbert are more popular than ever.
Comedy Central’s Daily Show with Jon Stewart and The Colbert Report are both posting big gains since returning to the air on Jan. 7.
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CBS News staffers who are members of the Writers Guild of America have ratified the proposed new contract with the network.
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