Provisional Accord in Strike Possible This Week
The WGA and the Alliance of Motion Pictures and Television Producers are moving closer to a contract, according to two people familiar with the talks.
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The WGA and the Alliance of Motion Pictures and Television Producers are moving closer to a contract, according to two people familiar with the talks.
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Sunday’s big game, in which the New York Giants upset the undefeated New England Patriots, was the most-watched Super Bowl telecast ever, and may turn out to be the second-most watched telecast of all time.
Song tagging shows the potential of digital technology in terms of how it can reinforce radio’s appeal; it may emerge as radio’s “killer app,” said Jeff Smulyan, CEO of Emmis Communications, during a discussion hosted by the Southern California Broadcasters Association.
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Sirius Satellite Radio is launching Indie Talk, a talk radio channel that will air blogcast news updates and user-generated opinions.
Yahoo has decided to abandon its YMU music subscription service, and will move current subscribers to RealNetworks-MTV’s joint venture, Rhapsody America.
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Kimberly-Clark is launching an extensive integrated campaign for its DentaBurst Freshening Teeth Cleaners, targeted toward women ages 19 to 25.
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Offline media direct mail and telemarketing are the best media to combine with email, according to a new report from the U.K.’s Direct Marketing Association.
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In the wake of the announcement that Microsoft has made an unsolicited bid to buy Yahoo, Hitwise’s Bill Tancer takes a look at the top web properties of the two companies, as well as rival Google’s, breaking down their respective share of U.S. visits, writes MarketingCharts.
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A nail-biting finish to the Super Bowl, in which the New York Giants came from behind to beat the New England Patriots in the final minutes of the game, likely helped to keep viewers glued to the screen until the final seconds.
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Clear Channel Outdoor will provide digital reporting of primary election results via its high-tech LED billboard networks and a partnership with MSNBC and CNBC.
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Search advertisers spent 29 percent more on search engine advertising in the fourth quarter of 2007 compared with the year-earlier period, and they improved their return on investment (ROI) 13.1 percent in the same period, according to Efficient Frontier’s “Search Engine Performance Report: Q4 2007,” writes MarketingCharts.
Three-quarters of U.S. internet users say they intend to go online for Super Bowl-related info on the day of the big game, according to comScore’s annual Super Bowl pre-game survey, reports MarketingCharts.
