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A nail-biting finish to the Super Bowl, in which the New York Giants came from behind to beat the New England Patriots in the final minutes of the game, likely helped to keep viewers glued to the screen until the final seconds.
The game may have drawn the biggest TV audience of the year and could end up being the most-watched Super Bowl of all time, making advertisers happy at a time when they are struggling to sell products to consumers weighed down by an economic downturn, writes Reuters. Advertisers have also found it difficult to promote their products over broadcast TV in recent months, as the writers strike has meant smaller audiences.
The USA Today Super Bowl Ad Meter named Budweiser’s Clydesdale-Dalmation commercial the highest-scoring ad. The other top-10 ads were Coke’s ‘It’s Mine’ balloon ad, FedEx’s Pigeons, Bridgestone’s Critters, Doritos Rat (an ad from last year, no less), Bud Light’s Fire Breather, Bud Light’s Wine and Cheese, Diet Pepsi Max’s Nod, Planter’s uni-brow woman (for lack of a better title), Tide to Go, and Sobe Life Water’s Naomi Campbell/Dancing Lizards, writes Adrants.
Scoring poorly were the Doritos music contest ad, Under Armour’s fascist-toned Big E, GMC’s Yukon spot, the White House drug ad, the Salesgenie ads, the CareerBuilder ads, GoDaddy’s idiocy, Ice Breakers’ Carmen Elektra and Audi’s Godfather ad.
In last year’s results, Super Bowl ads for Budweiser and Bud Light topped polls for USA Today and the Wall Street Journal, MarketingVox points out.
Salesgenie.com landed the title of worst Super Bowl ad. However, infoUSA, owner of Salesgenie.com, claimed the ad generated more than 10,000 registrations from potential new customers.
MySpace.com/SuperBowlAds, frequently advertised during the game, hosts all Super Bowl 2008 spots organized by chronological airtime.
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