»
Clear Channel Outdoor will provide digital reporting of primary election results via its high-tech LED billboard networks and a partnership with MSNBC and CNBC.
Throughout the day on Tuesday, February 5, 2008, digital displays in Albuquerque, Chicago, Las Vegas, Los Angeles and Memphis will offer election results on Super Tuesday. Real-time content will be supplied as an automated feed from MSNBC from polling sites, and results will be posted throughout Super Tuesday on 53 of Clear Channel Outdoor digital displays.
After Tuesday, Clear Channel Outdoor will work with CNBC to post results in Milwaukee on February 19, wrapping up with a primary finale in Akron, Cleveland and Columbus on March 4.
The Outdoor Advertising Association of Georgia announced last week that about 20 digital billboards in the Atlanta area would also display election results on Super Tuesday. Iowa digital billboards, too, will showcase election results.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
