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Song tagging shows the potential of digital technology in terms of how it can reinforce radio’s appeal; it may emerge as radio’s “killer app,” said Jeff Smulyan, CEO of Emmis Communications, during a discussion hosted by the Southern California Broadcasters Association.
Tagging, which allows listeners to note songs they want to buy later and which in some cases includes a feature that tags songs from radio for purchase at iTunes, has been applied to online streaming audio and to HD digital radio sets, writes MediaPost.
Smulyan’s vision for the future of radio is to have a radio tuner in every mobile phone and PDA sold in the U.S. “The industry is pulling together, and we’re going to do it,” he said, adding that such new industry platforms will attract advertisers.
However, the industry still faces a problem of perception. “Radio is perceived differently than it performs,” said John Hogan, CEO of Clear Channel Radio, who pointed out that most people think radio audiences have declined in recent years.
In fact, radio’s total audience has lost just 3 percent of its reach. “You think we don’t have a perception problem?” Smulyan said (via Brandweek).
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
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Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
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Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
