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Sunday’s big game, in which the New York Giants upset the undefeated New England Patriots, was the most-watched Super Bowl telecast ever, and may turn out to be the second-most watched telecast of all time.
More than 97.5 million viewers watched the game on Fox, 5 percent more than watched last year’s game, according to Nielsen Media Research (via Hollywood Reporter). Nearly 106 million viewers tuned in to watch the series finale of M*A*S*H in February of 1983. The third-most watched show in history was the Steelers/Cowboys Super Bowl in 1996, which drew 94.1 million viewers.
Last night’s game pulled the most viewers between 9:30 p.m. and 10 p.m., when 105.7 million tuned in.
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
