»
British publication Dare has decided to stop charging $1 for the magazine and will become the first women’s magazine in the country to be given away for free.
Dare launched 18 months ago with a cover price of $1 and distribution in the 912-store strong chain of drug stores, Superdrug, writes Media Life.
With the move to free circulation, the magazine will go from distributing 271,000 copies to 750,000. Published every four weeks, Dare will be handed out in London tube stations and train stations between 6:30 and 9:30 a.m.
The goal of the new Dare will be to drive foot traffic in Superdrug stores. Clare Rush, head of print media at mediaedge:CIA, says that from a marketing perspective, the magazine is an efficient way for Superdrug to target consumers.
The magazine will, however, carry ads from companies that sell products in Superdrug. It will also include coupons.
Two free weekly men’s titles have launched in London in the past 18 months, one a lifestyle magazine and the other a sports weekly.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
