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News Corp. president and COO Peter Chernin said Fox will not abandon TV’s upfront process. His comments came during a News Corp. conference call with analysts and reporters, as the company announced its highest quarterly operating profit ever thanks to strong broadcast and cable TV unit results.
The upfront process is a valuable one for advertisers to plan their spending and for Fox to interact with them, Chernin said (via the Hollywood Reporter). NBCU chief Jeff Zucker has said that it may decide to skip the high-profile presentations of the upfronts as early as this year, though he added that the way advertising is sold during the upfronts will not change.
Chernin also said that the network plans to cut waste out of the current system by limiting the number of TV pilots it produces. NBC, too, has said that it plans to eliminate its reliance on pilots beginning next season.
Chernin is one of the lead negotiators for the producers in the ongoing talks between the WGA and the Alliance of Motion Picture and Television Producers. While he would not comment on reports that the strike may be nearing an end, he did say that the discussions have been positive.
Meanwhile, Rupert Murdoch confirmed that he will not be countering Microsoft’s bid for Yahoo.
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