»
Three major magazine wholesalers are slashing the number of copies they distribute in an attempt to increase efficiency and profitability.
Source Interlink Cos. plans to take 40 million copies across all categories out of distribution over the next few months with a goal of bringing the wholesaler’s efficiency rate from 38 percent to 50 percent by this summer, writes Mediaweek.
Last year, the company cut 57 million copies to improve efficiency rate from 34 percent to 38 percent. In response to publisher concerns that such cuts could hurt single-copy sales, co-CEO Jim Gillis points out that unit sales actually rose about 2 percent following last year’s cut.
Anderson News Corp. aims to increase sell-through from 45 percent to 50 percent. Anderson senior vp John Styron said Anderson’s single-copy sales were the same or better following cuts it made in the fall of 2006.
Titles with low cover prices like Hearst’s Quick & Simple, and magazines with a heavy checkout presence like TV Guide, will likely be those feeling the most heat to improve efficiency.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
