When the Audit Bureau of Circulations releases its FAS-FAX numbers next week, Us Weekly and OK! are expected to have shown circulation increases in the second half of 2007.
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Vanity Fair has decided to cancel its famed Academy Awards party to show solidarity with the striking writers, even if the strike has ended by the time the awards take place.
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Mobile directory assistance (DA) users are consumers on the go who expect and want accurate results immediately - and tend to have an intent to buy, constituting an important subset of mobile audiences for marketers, according to a nationwide survey by V-ENABLE, MarketingCharts reports.
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Organic Style magazine, which Rodale folded two years ago, is getting new life as an online-only magazine.
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Less than a week into February sweeps, and it appears as though Fox may already have wrapped up the win - perhaps for the season as well as the month.
A new rock station called The New York Rock Experience is replacing the Smooth Jazz format on 101.9 in New York.
Katz Media Group is looking to expand its base of advertisers who take advantage of multiplatform opportunities across digital and traditional channels.
Nearly 80 million Americans (43 percent of the online population) have watched one of their favorite TV shows on the internet, up significantly from 12 months ago when that figure was just 25 percent, according to a study by the Solutions Research Group, reports MarketingCharts.
Marketers are placing an emphasis on increased resources for database and analytics to support marketing efforts, with 67 percent of them agreeing this is the area that calls for the most investment of additional resources in 2008, found an Alterian survey, MarketingCharts writes.
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Time Warner’s new CEO, Jeffrey L. Bewkes, told analysts on a conference call this morning (Wednesday) that he plans to cut over 15 percent of corporate costs across the board.
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Yahoo’s chief and co-founder Jerry Yang has thrown another bone to employees, telling them in an email that their “hard work and strong commitment are more important now than ever before.”
CBS Mobile has teamed with social networking service Loopt to offer cellphone ads based on a user’s location.
A new online promotion called BFD, or Big Fantastic Deal, gives pizza lovers the chance to create their own pizza masterpiece through a flash-based microsite.
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