Vicky’s Secret Ad Seen by 103.7MM during Super Bowl
An ad for Victoria’s Secret was the one seen by the largest audience during the Super Bowl, according to Nielsen.
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An ad for Victoria’s Secret was the one seen by the largest audience during the Super Bowl, according to Nielsen.
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Some major direct marketers struggled to increase sales in January following the worst holiday season since 2002.
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Growth of Hispanic radio will hit 6 percent in 2008, once again handily outpacing the rest of the industry, which is expected to experience a growth rate of 2 percent to 3 percent, predicts SNL Kagan in a new study.
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New Moon magazine, which focuses on girls ages 8-12, is expanding to reach girls ages 13-15 with a new subscription-based website, orb28.
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Yahoo’s chief Jerry Yang is scrambling to find alternatives to Microsoft’s hostile $44.6 billion takeover offer, and has stepped up talks with Google about a possible search advertising pact.
The overall click fraud rate for the pay-per-click (PPC) industry averaged 16.6 percent in the fourth quarter of 2007.
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TV network executives familiar with the situation say the WGA is expected to present new terms to members over the weekend, and the writers strike could be resolved as early as next week.
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Bauer Publishing is cutting Life & Style’s rate base by 21 percent, to 550,000; the publisher also cut In Touch’s rate base by 17 percent, to 1 million.
John Deere, which until now was best-known in style circles for its green caps, is launching a line of jeans, jackets and shirts made specifically for people who work the land.
Manhattan Media, publishers of AVENUE Magazine, New York Press, Our Town, City Hall and several other titles, has announced that recent audit reports show that, combined, the company’s publications have a Manhattan circulation of 176,500.
'Two Live Stews' XM Radio is expanding programming on its 24-hour African American talk station (channel 169) to include new shows featuring Tavis Smiley, Kojo Nnamdi, Blanche Williams, and the sports talk radio duo The 2 Live Stews.
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Nielsen has invested in NeuroFocus, a firm that specializes in applying brainwave research to advertising, and plans to develop new forms of metrics based on eye-tracking, brainwave and skin conductance measurements to track the effectiveness of ads, branding and packaging.
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Considering Super Tuesday hasn’t settled who will run for U.S. President on the Democratic or Republican ticket, mobile advertising may be an effective way for candidates to change voter attitudes and voting behavior, according to a report from Limbo, reports MarketingCharts.
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Consumers who head to Border’s to escape the television at home and engage in a more intellectual pursuit may find themselves out of luck.
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