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Some major direct marketers struggled to increase sales in January following the worst holiday season since 2002.
Neiman Marcus Direct reported a 0.5 percent decrease in sales from the print catalog and online operations for Nieman Marcus, Horchow and Bergdorf Goodman. Total January revenue for the retailer was up 5.6 percent, to $290 million, writes Multichannel Merchant.
Jos. A. Bank Clothiers saw January sales slip 17.1 percent to $34.3 million, while direct sales fell 18.6 percent. Same store sales slipped 1.2 percent.
Victoria’s Secret Direct sales plummeted 27 percent due to last year’s 53rd week. On a comparable four-week basis, sales decreased 8 percent.
Abercrombie & Fitch sales slipped 13 percent to $219.7 million from $252.3 million in the five-week month last year.
Sharper Image fell again, by 23 percent, to $22.2 million, and same store sales were down 11 percent.
JC Penney Co. increased January direct sales by 3.6 percent on a comparable four-week basis but was down significantly from the five-week month.
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