»
Bauer Publishing is cutting Life & Style’s rate base by 21 percent, to 550,000; the publisher also cut In Touch’s rate base by 17 percent, to 1 million.
Life & Style missed its 700,000 rate base by nearly 20,000 copies in the second half of 2007, writes Mediaweek. The magazine raised its cover price by $1 during that time.
The once-speedy growth of celebrity titles has slowed in the past year, and rate base cuts and price hikes have plagued the titles. Bauer, which raised the prices of most of its 11 weeklies in the fall, expected newsstand sales to drop.
Despite the fact that after the price hike, sales of the two titles slipped about 33 percent before steadying at 23 percent, wholesalers have been happy with revenue growth and the high sell-through rate.
Ninety-one percent of Bauer’s circulation comes from newsstand sales.
In related news, Neil Goldstein, publisher of Life & Style, has said he is leaving the publication to become associate publisher of men’s title Maxim. No successor has yet been named.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
