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An ad for Victoria’s Secret was the one seen by the largest audience during the Super Bowl, according to Nielsen.
The sexy ad was seen by 103.7 million people, far above the game’s average audience of 97.5 million, writes Broadcasting & Cable. It aired at 9:44 p.m.
The ad most replayed by digital video recorders was for Disney’s The Chronicles of Narnia: Prince Caspian, with 4.1 million replays, per Nielsen. According to TiVo’s numbers, the E-Trade commercial that starred a barfing baby was the spot that was replayed the most.
Live polling results from HeyNielsen.com indicated that the Budweiser horse/dalmation spot was the most popular ad, while Pepsi’s Justin Timberlake ad was the most-buzzed-about.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
