»
Yahoo’s chief Jerry Yang is scrambling to find alternatives to Microsoft’s hostile $44.6 billion takeover offer, and has stepped up talks with Google about a possible search advertising pact.
Analysts say such a pact is the best hope for maintaining its independence, writes the Los Angeles Times.
Former Yahoo executives say that the company has long considered a deal with Google in which Google would place paid ads on Yahoo search pages and the companies would share the revenue.
Microsoft made the unsolicited bid late last week in a move to beef up its stake in web advertising and take on Google. Google, in turn, has combed the industry looking for ways to keep such a sale from happening. Google cannot bid for Yahoo itself because of regulatory hurdles, the company has decided.
Time Warner, which owns AOL, has said it is not interested in bidding for Yahoo.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.
Radio broadcasts include…
Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The…
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
After seeing revenues decline six percent to $210 million on lower sales in…
The new editor of the Chicago Tribune, Gerry Kern, has sent a memo to staffers saying that “the experience of the news is as important as the news itself.”
The phrase is meant to offer an explanation for the changes the…
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…
