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A survey of 1,500 players on RealNetworks’ RealGames site finds most casual gamers are willing to trade ad exposure for free game play.
This includes ads that appear before the game starts, or between levels, according to MarketingVox.
34 percent of respondents said they click on ads to find out about the product being advertised, the survey found. That same percentage prefers relevant ads, ranging from entertainment ads to home care and weight loss ads.
40 of the 550 games available on RealGames are ad-supported, but the number is rising, reports ClickZ. RealNetworks plans to participate in Google’s AdSense for Games beta across its network of game sites.
RealNetworks’ survey pool was 81 percent female and 65 percent male, aged 35 to 64.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
