Martha Stewart Developing Outsize Luxury Title
Martha Stewart has reportedly been developing a prototype concept for an oversized luxury magazine, and media buyers think the concept just might work.
»
Martha Stewart has reportedly been developing a prototype concept for an oversized luxury magazine, and media buyers think the concept just might work.
email this
permanent link
Data on spending trends across categories, viewers’ reactions, impact on commercial ratings, and social-media buzz are included in a TNS analysis of Super Bowl commercial winners and losers issued this week, reports Marketing Charts.
email this
permanent link
Spending on freestanding inserts more than doubled last year, going from $413 million in 2006 to $904 million in 2007, per Nielsen Monitor-Plus.
email this
permanent link
The price for ads during prime time on the broadcast networks has been climbing, despite the fact that ratings shortfalls in the low double-digits have hit NBC, CBS and ABC.
email this
permanent link
Stacey’s Pita Chips and Newman’s Own Pasta Sauces are among those that have signed on to sponsor Cooking Light magazine’s fourth annual Cooking Light Ultimate Reader Recipe Contest.
email this
permanent link
BrandConnections has enhanced its Active Outdoor-Winter network with tips from athletes on the U.S. Ski Team and the U.S. Snowboarding team.
email this
permanent link
Discounts failed to goose customers into spending in January, leaving sales at Wal-Mart and other retailers less than stellar.
email this
permanent link
NBC used to be a network focused on comedy. Now, the network considers itself to be more drama-centric, and plans to launch a brand campaign during the Summer Olympics in Beijing to get that message across.
email this
permanent link
Having spent a week mulling Microsoft’s unsolicited $44.6 billion takeover bid, Yahoo has formally declined the offer.
Sports radio was a big beneficiary to pre-game excitement during the run-up to the Super Bowl game between the New York Giants and the New England Patriots.
email this
permanent link
Fast Company has added a user-generated content publishing platform to FastCompany.com. Readers may write blogs, answer Fast Talk questions from the editors, participate in forums and contribute articles.
email this
permanent link
The Writers Guild of America has reached an agreement with production studios over compensation for online programming, reports MarketingVOX (via NPR).
On the union website, presidents Michael Winship and Patric Verrone of the WGA stated the agreement protects writers as the internet becomes the primary means of content creation and delivery.
email this
permanent link
Striking writers and
Half of online businesses plan to add “Web 2.0″ online capabilities to their sites within the next six months, and over 93 percent intend to do so within the year, according to a Scene7 study of retailers, manufacturers, agencies, and high-tech companies that sell products or services online, reports MarketingCharts.
