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‘Cooking Light’ Sponsor Ingredients Included in Reader Contest Recipes

Stacey’s Pita Chips and Newman’s Own Pasta Sauces are among those that have signed on to sponsor Cooking Light magazine’s fourth annual Cooking Light Ultimate Reader Recipe Contest.

The contest will be held September 18, 2008, in the magazine’s Birmingham, Ala., test kitchens. The contest draws thousands of submissions each year and has become a popular recipe contest for food enthusiasts in the country.

“The added twists of sponsor ingredients and cash prizes - as well as Americans’ shared interest in maintaining a healthy lifestyle - are tremendous draws for advertisers and readers alike,” says Chris Allen, senior vp and publisher of Cooking Light.

Each recipe submitted must incorporate one or more ingredients from contest sponsors, which this year include Annie’s Naturals, Al Fresco All Natural, Bird’s Eye Foods, Bush’s Beans, Eggland’s Best, Kerrygold Cheeses and Butters from Ireland, Nakano, Newman’s Own Pasta Sauces, Stacey’s Pita Chips and Swanson Broth.

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Spanish Radio Still Peeved about PPM

The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”

The SRA has been working with Arbitron in…

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‘Chicago Tribune’ Readies Relaunch for Sept. 29

The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…

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Teens Not a Great Demo for Mobile Advertising

Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…

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CNN Wins Second Night of Cable DNC Coverage

CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.

Fox…

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Widely Held Attitudes about Various Generations Studied

Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.

Conducted for…

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Retailers Busting out Extreme Back-to-School Discounts

To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…

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