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Spending on freestanding inserts more than doubled last year, going from $413 million in 2006 to $904 million in 2007, per Nielsen Monitor-Plus.
The significant increase stems largely from the fact that the economy has grown increasingly unstable, writes Brandweek. During the 1990-91 economic downturn, 94 percent of consumers said they had changed their shopping habits, and more than half of those looked to coupons, according to coupon clearinghouse NCH.
Advertisers such as Discover Financial Services, Citigroup, McDonald’s and Applebee’s went from spending nothing on FSIs to investing millions. Discover Financial Services, for example, invested in a Cash Back offer that will ultimately be featured on 3.7 billion inserts, through a deal with News Corp.’s SmartSource, the leading distributor of FSIs. Citigroup also entered the category last year, with a $95.3 million spend, generating a strong acquisition rate of interested customers. However, the quality of credit ratings from leads was weak, and Citigroup subsequently pulled out of the FSI category.
Broadcasting company Radio One has struck a deal to sell ads on hip-hop news site AllHipHop.com.
The agreement spans five years and gives Interactive One, Radio One’s digital division, exclusive access to AllHipHop’s ad inventory, writes MarketingVox. AllHipHop boasts five million…
Tribune Co.’s sale of Newsday to Cablevision allows Tribune and its new chairman, Sam Zell, to put $600 million in expected cash proceeds toward its roughly $13 billion debt. This buys Tribune Co. more time to implement plans to turn…
Apple’s new model of the iPhone, which will provide 3G access and faster data connection speeds, is imminent, if the shortage of the current model means anything.
Apple’s website announced yesterday that the company is out of stock on previous…
NBC’s unusual upfront garnered mixed reviews from the media crowd; some blamed the network for using the new format to draw attention away from a weak programming slate, while others liked the innovative format.
Yesterday’s upfront event drew advertisers through…
Sirius losses shrunk in the first quarter, while XM’s losses widened, the companies announced yesterday, in what they hope will be their last quarterly financial reports as stand-alone companies.
Sirius’s loss of $104 million was an improvement over last year’s…
Budget Travel magazine is allowing readers to frolic through its pages in a whole new way: nearly all of the text and photography of the June issue was generated by readers.
The magazine pulled in 2,800 pitches, for a final…
