»
Martha Stewart has reportedly been developing a prototype concept for an oversized luxury magazine, and media buyers think the concept just might work.
High-end advertisers tend to be rather recession-proof, and they are attracted to big, beautiful photography that such an outsized luxury title would likely include, according to AdAge.
A Martha Stewart Living Omnimedia spokesperson wouldn’t comment on the possibility of a big luxe issue, saying the company has all sorts of ideas for all kinds of market segments, “including this one and several others.”
Such a launch from MSLO would join outsize titles like the newly arrived Trump magazine (10 x 12), New York magazine’s recently launched New York Look (15 percent larger than New York) and “coffee table” periodicals like Elite Traveler, Cigar Aficionado, Ocean Drive and Palm Beach Cottages & Gardens.
New York magazine’s editor in chief Adam Moss says consumers are developing a broader appreciation for the look and feel of magazines. “One thing that magazines can do a whole lot better than the web can do is be something to hold onto. People are generally also just more visually sophisticated.”
Eric Blankfein, senior vp and channel insights director at Horizon Media, acknowledges that larger magazines have a smaller audience, but says there is absolutely a market for them.
Hyper-conservative Rush Limbaugh - heard weekly by nearly 20 million listeners on about 600 radio stations nationwide - renewed his contract with Premiere Radio Networks and Clear Channel Radio, continuing syndication of The Rush Limbaugh Show.
The deal also includes…
WSJ.com’s traffic soared an impressive 94 percent in June compared to the same month last year, according to the company’s internal traffic numbers.
Total page views ballooned 45 percent, to 150 million, compared to the same month last year, writes Mediaweek.…
Kozy Shack, maker of rice and chocolate pudding, is sponsoring the New York Mets, with tubs of the pudding being sold individually at Shea Stadium as well as being included in children’s meals. And the snacks are selling so well…
Though U.K. advertiser investment committed for 2008 is staying put, discretionary spending is becoming shorter-term, at or slightly short of budget; still, WPP’s GroupM forecasts 4 percent growth in 2008 and 3 percent in 2009 for the U.K., thanks to internet…
Email is the most popular form of direct response marketing, with 35 percent of companies using it - compared to 25 percent that use traditional direct mail - according to a new survey conducted by Direct Partners (via Adweek).
The survey…
Without spam protection, the average web user can expect to get 70 spam messages each day, according to a survey by McAfee, the BBC reports (via MarketingVOX).
For the McAfee spam test, 50 people worldwide were asked to web-surf without a spam…
