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NBC used to be a network focused on comedy. Now, the network considers itself to be more drama-centric, and plans to launch a brand campaign during the Summer Olympics in Beijing to get that message across.
Jim Vescera, executive vp of on-air advertising at NBC, would not give details on the campaign except to say that it would include “a little fun” and have aspects of viewer engagement, according to MediaPost.
Vescera pointed out that the cable networks embrace their own brands and said that NBC considered the cable nets when conceptualizing the campaign, which is still in development.
The last major brand push for a television network came from ABC, with its “TV is Good” campaign in the late 90s. The campaign generated publicity, but ABC still struggled for ratings, landing mostly toward the bottom of the heap in the ratings race.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
