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The price for ads during prime time on the broadcast networks has been climbing, despite the fact that ratings shortfalls in the low double-digits have hit NBC, CBS and ABC.
Advertisers want gross ratings points, and are choosing to run their commercials in whatever first-run programming is available rather than asking for cash back, writes Mediaweek. That eats up inventory, limits availability and pushes prices higher - as much as 40 percent over the upfront. Second-quarter scatter has more inventory available than the first quarter, but pricing remains high.
While inventory is tight, due mostly to ratings shortfalls caused by the writers strike, the networks have been able to cobble together enough new shows to satisfy most advertisers.
Fox has the most first-run programming, and the highest ratings points, to offer, what with the return of American Idol and the new reality hit Moment of Truth. It also has new episodes of Are You Smarter than a Fifth Grader?, Don’t Forget the Lyrics and Prison Break, along with the midseason drama Terminator: The Sarah Connor Chronicles.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
