»

XM Celebrates Michael Jackson’s ‘Thriller’ in March

It has been 25 years since Michael Jackson released Thriller - the album that rocketed Jackson to international stardom - and to celebrate, XM Radio is dedicating a channel to the pop icon.

Related topics: Planning, Entertainment, Radio...    email this    permanent link

Chicago Sun-Times Launches Cross-Channel Campaign

The Chicago Sun-Times, with 1.1 million weekly readers, is claiming in a new ad campaign that it is the best-read daily inside the Chicago city limits.

Seattle Times Rejects Ad for ‘Vagina Monologues’


Click to enlarge

An ad for the play The Vagina Monologues was rejected by the Seattle Times as being inappropriate for the newspaper’s audience.

Related topics: Planning, Newspapers, Buying, Print...    email this    permanent link

USPS Boosts Mag Mailing Rate by 2.7%

The USPS is increasing postage for magazines by 2.7 percent beginning May 12. The rate hike, which follows last year’s significant increase of 11 percent, was expected.

Analysts Say Microsoft-Yahoo Mating Dance Has Only Just Begun

Yahoo’s formal rejection of Microsoft’s $44.6 billion bid left the door open to give Yahoo management a chance to propose a plan to boost the stock above Microsoft’s bid, to solicit rival offers, and to attempt to raise the offering price from Microsoft, analysts say.

Media Monitors, Arbitron Team for Minute-by-Minute Audience Data

Media Monitors is incorporating Arbitron’s PPM data in a move that will correlate audience size and listening patterns to programming on a minute-by-minute basis.

Affluent African Americans Making Impact on Consumer Economy

African Americans are crucial to the consumer economy, with a population of 39 million and buying power of $892 billion - a figure expected to exceed $1.1 trillion in 2012 - according to a Packaged Facts study, reports MarketingCharts.

Top 3 Newsweeklies in Trouble on Newsstand

Time magazine’s newsstand sales fell 19.4 percent to 107,277 in the second half of 2007, compared to the same period in 2006, according to the latest audit report from the Audit Bureau of Circulations.

African Americans Read More Magazines than Other Ethnic Groups

A new report finds that 86 percent of African Americans read magazines, and they read more issues per month than the general market.

Online Video’s Record-Breaking Month: 10 Billion Viewed in December

U.S. internet users watched more than 10 billion videos online in December 2007, according to comScore’s Video Metrix, which reported that the month was the heaviest in viewing since it began tracking online video consumption, writes MarketingCharts.

advertisement

RAB Panelists: Advertisers Buying More Stations in PPM Markets

Macy’s is just one advertiser that is buying ads on more radio stations in PPM markets Houston and Philadelphia, according to some panelists at the Radio Advertising Bureau conference in Atlanta yesterday.

ABC Renews Nine Shows for Fall

Armed with news that the writers strike is about to end, ABC renewed nine shows for the 2008-09 season. None of the pickups were completely unexpected.

MARKETING JOBS
advertisement