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Media Monitors is incorporating Arbitron’s PPM data in a move that will correlate audience size and listening patterns to programming on a minute-by-minute basis.
The product, Audience Response, analyzes PPM data and Media Monitors airplay information to help programmers understand what was playing on the air when they observe changes in the audience, according to Media Monitors. Such understanding will help programmers adjust airplay to capture the largest audience.
Audience Response will be focused strictly on programming and not on advertising - at least for now. “…We’re looking at programming features and we’re not going to move forward at this time with advertising measures. We want to see what we can do with programming first,” Philippe Generali, CEO and president of Media Monitors, said during a press conference (via Mediaweek).
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
CNN plans to offer newspapers a wire service as an alternative to the Associated Press. CNN, which already runs an internal wire service, will explain its new, expanded service to editors from about 30 papers who are visiting Atlanta this…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
