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U.S. internet users watched more than 10 billion videos online in December 2007, according to comScore’s Video Metrix, which reported that the month was the heaviest in viewing since it began tracking online video consumption, writes MarketingCharts.
Top-ranked video property Google Sites (including YouTube) extended video market share gains and now account for nearly one out of three videos viewed online, comScore said.
Below are additional findings from comScore’s December report.
Google extended its lead in online video market share (see table of top sites by number of videos viewed):
Nearly 141 million Americans viewed online video in December (see table):
(See related MarketingCharts graph: “Top 10 US Online Video Properties - December 2007.”)
Other notable findings for December 2007:
“With the writer’s strike keeping new TV episodes from reaching the airwaves, viewers have been seeking alternatives for fresh content,” said Erin Hunter, comScore evp of media and entertainment. “It appears that online video is stepping in to help fill that void.”
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Fox…
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Conducted for…
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