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The USPS is increasing postage for magazines by 2.7 percent beginning May 12. The rate hike, which follows last year’s significant increase of 11 percent, was expected.
The hike is the first under the USPS’s Postal Accountability and Enhancement Act, which states that prices for mailing services will be adjusted each May, according to Folio. David Straus of American Business Media said the ABM is “very pleased and relieved” that the hike was not worse than it was.
“While no one enjoys cost increases, this reform legislation which passed last year gives publishers a real planning horizon,” a spokesperson for Hearst told Folio. “We can more effectively manage our businesses and drives the USPS to operate more efficiently.”
Clear Channel’s operating results for the first quarter were flat, reflecting a continued weak demand for radio advertising. Outdoor advertising performed better than radio in the quarter for the second quarter in a row, with revenue gains of 12 percent.…
Among the near-constant doom and gloom reporting about the newspaper industry, every now and then comes a story that points out how smaller, community newspapers are bucking the trend.
Small town newspapers are faring better than most of their regional…
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
According to new research from MindShare that focused on American mothers, reading, surfing the web and watching television were the top me-time - or personal down-time -…
Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.
The source, however, also says, “I don’t think it’s going to happen,” writes Fishbowl LA.
Seacrest is currently host of E! News, American Idol…
Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be…
Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.
92 percent of CMOs with…
